But then Gary Richrath pulled out his guitar, cranked his amplifier to 11 and started playing along with Kevin. I wasn't sure how our hardcore fans would react to a ballad. You have to remember, up to that point we were known as a rock band and here was this soft song. I remember when Kevin played me 'Keep on Loving You' for the first time I was a bit apprehensive about recording it. I'm talking about divorces and all sorts of crazy stuff. He recalled to Noisecreep in a 2011 interview: "During the making of the Hi Infidelity album, most of REO Speedwagon was going through some kind of personal turmoil. Keyboardist Neal Doughty initially had concerns about recording this love ballad, but his fears were allayed when this proved to be a breakthrough hit for the band. A few years into MTV's existence, REO was out.īefore REO Speedwagon recorded this, they were known as a hard rock band. Most of the band's videos were dominated by performance footage, and they weren't photogenic enough to compete on the network with the likes of Duran Duran, Van Halen and other acts who did a better job matching a picture to the sound. The psychiatrist was this gorgeous model with librarian glasses. He explained in the book I Want My MTV: "Someone figured out that you had to have a hot chick in the video. The video shows Cronin with a hot female psychiatrist. With director Bruce Gowers, they shot four videos in one day, including the clip for "Keep On Loving You," which lead singer Kevin Cronin said "made us look like even bigger dorks than we were." They had the good fortune of being one of the hottest bands in America when MTV launched on August 1, 1981, so the network played their videos, even though they were low-budget affairs. REO Speedwagon was one of the first rock bands to score big with power ballads in the '80s.
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